Tracksuit, a New Zealand-based brand tracking startup, wants to take on traditional market research players by offering a more affordable, accessible brand insights tool. “Market research and brand tracking has been around for a long time, and it usually consists of a consultant coming in on a quarterly or biannual basis with a 100-page slide […]
Tracksuit raises $5M to make brand tracking more accessible by Rebecca Bellan originally published on TechCrunch
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